Tuesday, January 1, 2008

Things I Don't Get

Truly, I understand that sex sells everything in our culture. But here's advertising that truly baffles me every time I see it.

Mortgage refinances?? Really? Leaving aside the assumed male audience (single women: largest-growing home-buying segment), the same impulse that leads a dude to, say, buy a beer, is going to make him impulsively refinance his house?

Possibly, we've put our finger on an aspect of this sub-prime mortgage collapse.

2 comments:

erik said...

they're just ahead of the curve. didn't you know that 2008 is to be the year when all unsexy things become deliciously, irresistibly sexy? be careful if you plan on, say, scrubbing any tile grout.

Laura said...

Mmmmmmm, tile grout.